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…Master of Marketing Managing Customer Relationships Total Customer Experience Case Study: Optus Mobile Phone Services Contents Part 1: Brand Experiences ---------------------------------------------3 Part 2: customer Experiences…

…Unique characteristics of the phone operator compared to traditional manufacturing sectors Many of the fundamental characteristics differ between manufacturing and services. These include the following: * Ability to develop and protect proprietary…

…- if a user likes football, direct media could be sent to them about the 177 and 277 football updates service. Behavioural Improvement Minutes spent on and off peak - 40 per cent of mobile phone users are on the wrong calling plan (Young-Hyuck, Jong-Kun &amp…

…important for researchers to "identify gaps in knowledge needing further research" because "the number of people using mobile phones has grown so large, even small adverse effects on health could have major public health implications" (US Accounting, 12).…

…TA-Orange entered the Thai mobile phone market as a result of a combined business enterprise between Thai companies Charoen Pokphand (CP) Group, Telecom Asia, and France's Orange SA. The company decided to make an initial impact that would unknowingly…

…of the presentation before I go into that. Our presentation basically dealt with the idea of personal communication and the moral issued implicated by it as applied to the special case of mobile phones. We began by defining the idea of personal communication…

…cancer, but it is true. New evidence is growing fast about health risks from mobile phones – electromagnetic radiation. These devices can be used to make telephone calls from almost anywhere. Symptoms such as fatigue, headaches, burning sensations…

…navigation systems heighten the concern about driver distraction; and radiation produced from cellular antennas and the effect it has on human health has been brought to our attention. The number of cellular phones has risen from 350,000 in 1985 to more than…

…July 5, 1999. Page 40.) Are people willing to learn more about it, or do they just want to ignore the possibility that these little mobiles phone are capable of destroying their health? Health is very important and people should be more concerned about…

…cloning occurs. When your phone makes a call, it transmits two pieces of information to the network at the beginning of the call: - A MIN (Mobile Identification number) - a 10 digit…